How To Monetise Your Blog – Step 1
How To Monetise Your Blog – Step 1

How To Monetise Your Blog – Step 1

How do you monetise your blog???

Let me start by saying I have no idea!

Regular readers may remember my New Resolutions list for 2014.  Number 6 on my list was to increase earnings on the Gourmet Getaways site.

I’ve decided to make this goal a very public exercise and publish my earnings at the end of each month. How embarrassing! The first step toward achieving any goal is to acknowledge your starting point, and then set about creating a month by month plan which will enable the goal to be reached.

On average I estimate that Gourmet Getaways is currently earning a meager $230 per month.  Although the website is in its fourth year I have never actively sort to monetise the site, so this income has happened purely by chance, not design.

In December 2013 income was derived from these sources:

Sponsored Link                                           $180.00

Freelance Writing                                        $ 25.00

Advertising                                                    $ 16.97

Affiliate Links                                               $ 14.30

Total $234.27

To be honest I don’t really know how I am going to improve my earnings. I have a few ideas, but they will take a little while to implement so it might be a slow increase!

So for this story I will focus on what I have done so far which has earned an income.

Monetise Your Blog

Sponsored Stories

Being a part of Nuffnang I will quite regularly (3 – 4 times per year) be asked to write a sponsored story for an advertiser. The fee for this ranges from $150 to $250 per story.  I only ever accept an advertiser if I love their products and I feel the story is something Gourmet Getaways readers will enjoy reading.  I was offered a sponsored story opportunity recently which I turned down because I didn’t feel it would be suitable.

Sponsored Links

Periodically a PR company for a product, website or organisation will request a link be added to one of my existing stories.  This is always a bonus for me because the work has already been done and the story published. The pricing of the links range from $50 to $180 per link depending on whether it is billable annually or a once off payment.


The advertising showing in my December income table was placed by Nuffnang.  It was a click through campaign (CTC) which did rather nicely given it was only up for a couple of days.

Nuffnang Logo

Nuffnang Logo

What is Nuffnang? At Nuffnang bloggers generate income through blog ads placed by various brands. Bloggers join a community which is invited to exclusive events or to host contests and product reviews.

Affiliate Links

Affiliate links allow the blogger to generate income by choosing relevant products they personally enjoy and placing advertisements on the website.

Streaming Yoga Videos Globally

For instance I have been enjoying My Yoga Online and I tell all my friends about it in my personal life. Lately this is the only exercise I have time to do because I can finish a workout, at home, in 23 minutes and I feel great afterwards. I have recently placed an advertisement on the website because I love it so much I want everyone to try it out.

So which affiliate links are earning for me, I hear you asking…

E-junkie Shopping Cart and Digital Delivery

ejunkie has been the most important affiliate link so far. This website allows me to choose from a range of affiliate product to advertise on my website.

Delicious Everyday

Delicious Everyday

Click here to visit Delicieux.

Pro Blogger Book 31 Days to Build a Better Blog

Pro Blogger Book 31 Days to Build a Better Blog

Click here to visit ProBlogger.

The products shown above are two listed with ejunkie which I am now an affiliated reseller. Ejunkie is the administrator of these, and many other affiliate program.

So that is where I am up to now!

I am a little nervous about posting this publicly because I know a lot of people have varying opinions about monetisation.

While I contemplate my next monetisation move I would love to hear from anyone out there who has implement a successful income generation intuitive.

What has worked for you?? Do you have any tips?

Gourmet Getaways

About Julie


  1. Interesting post! I’ll be following your efforts to monetize your blog with interest. I think anyone who blogs thinks about this from time-to-time; in fact I’ll bet 90% of the blogs I visit on a regular basis take ads and/or do sponsored posts or links. I think about it – I have enough traffic where I’d make a bit of money, and it seems silly to leave money on the table when I’m producing content anyway. Still, this is a hobby for me, and I’m competitive enough that once I make a decision to make money on the blog, I’ll start treating it more as a business than a hobby, and I’m not sure I want to do that. Plus I think advertising just isn’t working as a moneymaker anymore – my impression is that CPMs are falling, and advertisers are becoming much more selective. Some years ago I used to do a lot of freelance consulting for publishing firms, and I actually worked on loads of websites they were developing. I was hired to help develop content and figure out all the features they needed, not anything to do with the money side. Some of those websites were geared towards ad revenue (mainly journal websites) but the most lucrative ones had sponsors. Specifically, they’d have one big name company giving them hoards of money (like $1 million/year) and would just have a small 160 x 160 pixel spot saying they were the sponsor of the website – no actual ads. That’s the way to make money! Not something that many of us can duplicate, alas. Anyway, good luck!

  2. an interesting read 🙂 thanks for sharing – when you break it down, at the moment you are earning less than $10 a day 🙁 not much return for your efforts – but please keep us updated – it will be interesting to read of your experiences 🙂

  3. Very brave of you Julie! I’ve been thinking of making money from my blog for a while too, so I’ll be watching your process with lots of interest. I wouldn’t know where to start either, so far I’ve been approached by a few places to try products and write posts/develop recipes which is great, and I have a brief outline for that on my Disclosure Policy page, butI need to be pro active to generate more income. Good luck, I wish you well!

  4. Brave post, Julie. Yes, that’s on my ‘to do’ list for 2014 as well.
    My goal was to build traffic for 2 years then try to monetise to reduce and eventually cover costs (including dining). Step 1 is accomplished (high traffic and huge content), Step 2 is still on the drawing board!
    Because I’m reviewing so much, I’m tight on what I allow to maintain content integrity – at this stage no sponsored posts, only Adsense and clearly marked paid advertisements but not from restaurants. Paid ads are proving difficult. (I’ve had trouble adding the Nuffnang ad boxes due to the layout of my site.) Gratis meals are clearly identified in their blog posts; I need to do them as they do help to keep reviewing costs down!
    As a result of all of the above, my blog income is far less than yours (in fact it presently costs me a fair bit to run GFGC), but Dec 2013 was a pretty big ‘gratis meal’ month, so costs were minimised.
    Sponsorship of the whole site is an interesting concept worth exploring!

  5. Thank you so much for all your feedback!!! I love the discussion. This post has opened up. I know I will cringe each month when I have to disclose whether my monetization efforts have worked but I feel it will keep me honest and motivated. I hadn’t considered adding the value of Gratis meals, product and travel to my monthly income schedule???
    …anyway, it will be an interesting exercise 🙂

  6. Committing to disclose is probably what will move you over the top. I joined and got some tips there and always shares what they earn from their blog. Of course they earn in a month more than I’ll earn in a year but it’s interesting to see where their income comes from.

    I won’t write a sponsored post for under $300. I figure what they’re buying is my voice and when I write for someone else I sweat blood trying to make it ‘good enough’ for strangers. Someone offered me $50 yesterday and a whopping $10 extra if I’d write it myself. The stress alone isn’t worth it for me. 🙂 I suggest you don’t sell your talent for less either. I know you and you work really hard.

    Thank you SO much for starting this.

  7. Hi Maureen,
    I have been approach by people to write for
    a pittance and I simply don’t do it. I agree, I won’t sell myself short, otherwise it is cheapening our growing industry, my blog and myself.
    If a jobs worth doing, it’s worth doing properly, and the payment needs to be in line with that.

  8. okay I got it wrong.. it’s that I joined 🙂

  9. I really need to do this as well but am also not sure how to approach making money from my blog. I will read with interest how you go about this 🙂

  10. What a cool post! I was wondering how monetizing one’s blog worked and I will be following your tips with interest. Thanks 🙂

  11. I am so naive in this area, so I am going to appreciate and learn from these posts!

  12. Very brave post, Julie. Good for you for going for it and sharing gems of wisdom!

  13. I just write…That’s all.

    ….but would love to earn money blogging so I can quite my freaking day job!

    Superb tips!


  14. Good luck with this, Julie. This was an interesting post to read. I’m also trying to monetize. I’ve had very little success with affiliate links, and a little bit of earnings from banner ads. I’m hoping to improve this year!

  15. All this ‘lingo’ is new to me- no one has ever approached me about advertising or promoting their products – wouldn’t mind being invited to a free event or meal, etc. But I’m the same as John from Kitchen Riffs- mainly doing it for a hobby and the fun of it. Good to know what’s out there!

  16. Great tips!

  17. Thank you for disclosing your income through your blog, it’s very admirable and refreshing to see a blogger do so. Although I haven’t done this myself, I don’t hide the fact that my blog makes some money. I wish you the absolute best with increasing your earnings, if you can do what you love and make a living from it, why shouldn’t you?

  18. Thanks Lori, Kelly and Fran 🙂
    Lori, I hope affiliate links help, but I don’t think they will be the answer to everything.

  19. I’ve never had much success with monetising my blog itself… but then I haven’t really tried and attempts to do so have been half-hearted at best. The thing that works (has worked and is continuing to work) is my monetised YouTube channel. Watching earnings from that grow month on month is very nice! 🙂

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