Monetise My Blog – Step 2
Monetise My Blog – Step 2

Monetise My Blog – Step 2

Gourmet Getaways Headshot

Gourmet Getaways Headshot

This is month two of my quest to monetise my blog!

Sorry about the extreme close up everyone 😉

How is it going I hear to asking… well in all honesty… not so great.  I haven’t improved my earnings, they have decreased.

This is despite the fact that my reader stats continue to improve. The reason my blog isn’t making more $$, is I haven’t tried anything new.

So I guess January’s lesson is that monetising my blog won’t happen on its own.  I have to promote the blog and locate sponsorship opportunities.

Monetise My Blog

Media Kit

In order to monetise my blog I have updated my media kit. I decided to include the media kit on my website and in this story so that readers can use it as a guide to creating their own media kit.  In the spirit of transparency I have kept all my site stats and demographics available for viewing.

Check out the Media Kit pdf below.

Media-Kit-GourmetGetaways Feb14

Side Bar Advertising

I have made a few changes to my sponsorship pages and included a rate card for my side bar advertising.  The website I am using to host this framework is Passionfruit Ads.   Passionfruit Ads create an advertising inventory which is placed on your website.  It’s a completely automated system and advertisers can purchase using a shopping cart.  Final approval of the advertising still rests with the Gourmet Getaways however.

Because I love my fellow bloggers I have set up free spot for bloggers to advertise with me.  Click here to see your  blog ad on Gourmet Getaways.

Approaching Sponsors

The next step in monetising my blog needs to be approaching potential sponsors and forming a mutually beneficial relationship.  I could really use some help with this one. I happily write all day long for my website but drafting a letter to potential sponsors has got me totally stumped!

Helpful Websites

I have found a very helpful website by Katy Widrick. So far I have been following in her footsteps. If your interested in monetising your website take a look. Thanks for all the advice Katy xx

Now for the acid test.  January 2014.

In January 2014 income was derived from these sources:

Sponsored Link                                           $180.00

Freelance Writing                                        $ 25.00

Advertising                                                    $ 0

Affiliate Links                                               $  3.30

Total $208.30

So as you can see readers not a huge financial windfall.

I think it’s time to ask for a little help… if you have had success what did you do?   Help me out, all tips are very much appreciated.

Gourmet Getaways

About Julie


  1. I can’t say I have had any monetary success with my blog, despite trying for Google Adsense, BlogHer and others. I will try your way though.
    If you want to increase your income from blogging, I know you could try giving some of your blog posts to blogher for syndication? It is $50 per piece and very professionally done, also giving you more readership in the process if you are accepted – your writing is amazing, I think you could easily try 🙂

    Choc Chip Uru

  2. You have so many awesome photos and recipes already why not use an online digital printing house to distribute them in a printed form… you could even approach some of the many chefs who love your work for some industry inclusions… Their websites and Facebook followers may add to the subscribers you already have… Kind of an up sell. .. love the blog… why not have it in a hard copy…

  3. I would love to have an advertiser on my blog that just covered the hosting fees! But here in SA you have to be ‘someone’ rather than a good blogger. Good luck Julie 🙂

  4. It’s a tough one, Julie, but keep plugging away!

  5. Definitely difficult to earn a lot of money directly from your blog I find! I think people have more success using it as an online networking tool for paid work, ie. freelancing, than anything else.

  6. Julie, we should definitely chat next time you’re in Sydney. It is possible to make a living blogging but it isn’t easy but that doesn’t mean that it’s not worth pursuing 🙂

  7. Hello, so glad you are running these ads. I am a firm believer in transparency and sharing info, always gobsmacked that so many bloggers aren’t. Have you noticed the video advert on my site? It’s by BOOM video and I get $50 a month for that which covers my fairly pricey hosting fees of $30 a month, always handy.

    I do think there’s a lot of scope for marketing our blogs. I haven’t gone out to promote mine and won’t this year but when I have more time some year I will. Have you looked into finding an agent at all? I think Maxabella Loves had a post with a list of them… or maybe it was Sonia at Life, Love and Hiccups?

    I’m not sure how much to try to earn money this year, a couple of wee things on the go but not much. Do you get concerned about paid text links? I tend not to do them as people say Google doesn’t like paid ‘follow’ links… and generally the content is all wrong for my blog…. but then wonder if the follow/no follow thing really is an issue???

    Much to discuss!!

  8. The good news (and I hope this is true where you are too) is that you don’t have to file taxes on it, woot! 🙂

    I rarely make money on ads either, and I tried affiliate one time only but I’m not comfortable with it (I don’t like asking people to buy things… a good salesman I am not). That’s all okay for me though, I like to blog, pay or not. A little extra spending money is nice though, when it comes. 🙂 Good luck w/your blogging goals!

  9. This is such a difficult journey but I am so glad you are being so open and honest about this whole process. I’m afraid I don’t have much advice to offer as I haven’t ventured into this myself but I’m cheering you on all the way, Juls!

  10. I hope you do well monetizing your blog! Really interesting post. I’ve thought about this long and hard, but have finally decided against it. I think! I have enough traffic where I’d certainly make something from ads, but I’ve come to believe that ad revenue will be shrinking in the future. I know a lot of people had down months from BlogHer ads in November and December — a time when blog traffic tends to be at a peak, and usually advertisers want to run ads during that period, too. So I’ve decided it just isn’t worth the hassle. Besides, for me it’d take some of the fun out of blogging — it’d become a job. Still, I also think it’s foolish not to make something when I’m doing all the work anyway! Hope you do well, though. And I’ll be following this series with interest.

  11. Great to read all this Julie and I’d be interested to hear how you progress! It’s something we are all chasing I know. I’m just starting to contact potential sponsors but I agree getting the letter right is really tricky!

    Krissie x –

  12. Good for you pressing on even when things get discouraging. xo I’m a big believer in “multiple streams”, a combination of sponsored guest posts (for this, sponsors are looking for a high readership, so the more effort you put into building your readership will result in higher sponsorship fees – YAY!), selling your own products (photos, ebooks, hard copy books), selling your own services (design eating plans for people with food restrictions, how-to’s), etc. Wishing you MUCH success as you figure out what works best for you. 🙂

  13. Don’t get discouraged! January is a hard month for nearly everybody when it comes to monetization. Your media kit looks great, and I really think you’re on the right track!

  14. Thanks for the update Julie, I wish there was an easy answer! I’d love to cover my costs as well- let alone make a living from it all, but in the meantime I’ll keep loving what I do anyway 🙂

  15. I have recently started thinking about monetising my blog so this is useful Julie. I wasn’t too sure if allowing ads would be worth the effort. Thanks for the update and good luck with the project. I notice quite a few bloggers publishing ebooks. That could possibly help. I for one enjoy reading your posts. I bet others do too.

  16. I shouldn’t worry too much – January is always crap. Advertisers seem to be sitting back recovering from Christmas. It’s the same with YouTube revenue for me, and has been for the last three years – there’s a marked drop in January and it starts to pick up again come Feb or March

  17. Such an inspiring post – sadly I have no advice to help improve your earnings. Best of luck and I am sure things will start looking up. Happy earning.
    🙂 Mandy xo

  18. You have such an interesting blog, I believe you will eventually become very successful with your goals.

  19. Good on you for being so transparent about your stats and earnings. I found that a lot of the sponsored posts come from UK based agency, but their content is rarely a good fit for my audience. Blogging is a hobby for me which I find very rewarding. It allows me to be creative and to connect with others. Anything from there is a bonus.

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